Gathering of Friends

Challenge →
“Gathering of Friends” is an annual donor appreciation event for Indiana University School of Medicine, hosted at a new venue each year. For this edition, the theme “Crossing the Finish Line” at the Indianapolis Motor Speedway required a cohesive creative direction that could unify a high-energy concept with formal donor communications.

Approach →
I developed and executed a full event creative suite, including save-the-dates, invitations, signage, email campaigns, and programs. The design system was inspired by racing and momentum, balancing dynamic visual elements with the professionalism and tone appropriate for donor engagement.

Outcome →
The cohesive theme strengthened the storytelling of the event and helped create a more immersive experience for attendees, reinforcing appreciation for donors while elevating the overall event presentation.