2023 Strawberry Shortcake Luncheon

Challenge →
This annual Indiana University School of Medicine event honors healthcare professionals and required a cohesive, celebratory identity that could translate across print and digital platforms while reinforcing appreciation for the medical community.

Approach →
I developed the full event branding and applied it across printed invitations, email campaigns, social media assets, signage, apparel, and experiential elements. I also designed custom photo props to encourage guest interaction and make the experience more playful and shareable, with attendees posting their moments on social media using the event hashtag.

Outcome →
The unified creative system strengthened the event’s celebratory tone and increased attendee engagement, helping extend the experience beyond the event itself through social sharing and hashtag participation.