Night at the Ballpark

Challenge →
Indiana University School of Medicine hosts a variety of donor engagement events, including “Night at the Ballpark,” designed to bring together the Dean, students, staff, faculty, and donors in a more personal, memorable setting. The communications needed to feel inviting while still reflecting the prestige of the institution.

Approach →
I designed a cohesive suite of event materials including invitations, tickets, and email campaigns. My focus was on creating a welcoming, energetic visual direction that reflected the casual, celebratory nature of a ballpark experience while staying aligned with the school’s brand standards.

Outcome →
The resulting materials helped create a more engaging and accessible tone for the event, supporting stronger connection between donors and the IU School of Medicine community.