Medical Alumni Weekend

Challenge →
Medical Alumni Weekend is an annual milestone reunion event, but its existing branding wasn’t resonating with younger alumni and needed a refreshed identity to improve engagement and attendance.

Approach →
I led a full rebrand of the event, developing a cohesive visual system and applying it across all touchpoints. This included save-the-dates, invitations, email campaigns, motion graphics, and on-site signage. I also coordinated the video and photography direction to ensure consistent storytelling across digital and physical experiences.

Outcome →
The updated brand created a more modern, engaging presence for the event and strengthened connection with younger alumni through a more cohesive and visually compelling experience across all communications.